Article Response: "Behind Marvel’s Marvelous Trailer Titles"

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    Nerds and comic book fanatics alike, if you ever mention the word "Marvel" around them, be prepared for them to talk your ear off over their favorite Marvel movies. This discussion could possibly consist of their own theories, favorite moments, how they were in awe over the amazing graphics, and of course, fangirling over their favorite character(s) (one of which is most likely Loki). No doubt, countless hours of writing, filming, and editing were put into the making of the films in order to make them so captivating, and with every good movie, there's always the first release of the long anticipated trailer. But what makes Marvel's trailers so... well, marvelous?

    Fxguide.com recently interviewed Fede Ponce, an artist who has created trailer titles for big films (such as Marvel) in the past, about how he got started working on titles. He first started creating trailer titles in a small studio called Creating Advertising in Los Angeles, and worked on the first Hitman movie trailer in 2007. It was one of the first well thought out campaigns that included graphics, and inspired the use of visual effects in many other trailers. For a trailer title to be made, however, the designers are usually given small clips of the movie itself, although, the finished project may not be released for 2 or 3 years. Their job is to plan out everything from the theatrical teasers, take the ideas from the client that they wanted for the titles, and make something entirely new out of it. They then create sketches and use programs like Maya and After Effects for the final work.

    It's not as easy at it may sound, though. Most of the time, ideas that go through a long process of being created and animated get scrapped by the client, and they have to start over from the beginning. Sometimes they have to construct a brand new type of font in order to make it work, and they have to put so much detail into them and adhere to very strict requirements in order to make them look interesting.

    I actually had no idea how much work went into creating a trailer title, I suppose I've never really thought about it before. I think the most interesting thing about this interview was when Ponce explained they're usually given assignments a couple years before the actual film is finished. It's amazing to me how much time can be put into just one film, and into the very small details, like a simple title. Paying attention to the details is definitely key when creating a film, no matter how long it will take.